Executive Biography: Vicky Garcia

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Vicky Garcia is the Executive Vice President of Sales and Marketing for Cruise Planners, where she oversees the Marketing, Group Inventory, Franchise Sales, as well as the Operations Department.

Garcia works closely with the executive team to develop and leverage strategic partnerships with cruise lines, tour operators and air consolidators to create sales and marketing programs, making Cruise Planners the number one choice among home-based travel agents. Additionally, Garcia is responsible for overseeing the development of turn-key programs to competitively position and support agents in their local areas, including the creation of customized advertising, flyers, e-mail banners, and Cruise Planners bi-annual consumer magazine, in addition to increasing unique vendor offerings and opportunities, all designed to help agents build their customer base.

Prior to being named executive vice president, Garcia served as the senior vice president and director of group operations and support since joining the company in 2004. As Director of Group Operations she oversaw the booking and management of more than 1,500 groups with an inventory of 19,000 cabins annually to provide Cruise Planners agents with the best pricing, amenities and overall availability in the industry.

Before joining Cruise Planners, Garcia spent three years as the Manager of Reservations for Norwegian Cruise Line, has been self-employed as a travel agent and entrepreneur, as well as served as the Manager of Sales & Service for Royal Caribbean International for more than 10 years.

Garcia has spent more than 25 years in the cruise industry and serves on the Executive Forum for Carnival Cruise Lines and is on the NCL Partnership 2.0 Advisory Board.